Why Build a Mobile App?
People use their mobile device for approximately 4 hours each day.
The average time for desktop usage was 2 hours and 24 minutes in 2012, and has dropped to 2 hours and 8 minutes due to increased mobile device usage. The growing number of people using their mobile devices in relation to the long periods of time in which they are on the app, is one of many statistical facts which proves your company should be mobile first.
People spend almost double the amount of time on their mobile devices as they do browsing the web on their personal computers. People use mobile for a variety of different things and in a variety of different places. Due to the size and the portability of a personal computer, users find themselves limited and in favour of mobiles, which act as pocket-sized personal computers.
Whether it’s commuting to work, lounging around, or waiting for someone at a restaurant, people (who are “on the go”) can use their phones virtually anywhere.
These facts alone should drive all companies to build mobile versions of information or data that is accessible to its’ customers, including mobile apps and a mobile friendly version of your site.
Does your website offer:
Interactive Content?
A login and sign-up?
Location specific content?
Media in any form?
Shopping?
Non-static content?
If you have a website in which you expect user retention, build a mobile app!
Apps can do a lot!
Your mobile app can look fantastic and in high resolution on any device. There is no dependency on the browser having to render your website, having a lot of added complexity to support several different browsers and in mobile version of these (although you should always support a mobile version of your website).
When allowing users to use your own app, you offer them a more personalized experience and make the users feel more at “home” within the domain of your company. You can offer your customers personalized data, incentives, keep them interested in your content and much more, all while they may be “on the go” or from the comfort of their own homes. If you have an e-commerce company, building a mobile app allows people to shop whenever they please. Amazon acts as a testimony to this, as their app functions to serve their customers better. Their app allows you to browse, save your searches, save to a “wishlist” for late, and purchase items from anywhere, including a seat on the subway! Media-based apps allow you to communicate with your friends, watch videos, browse through a collection of images and stream content.
While it is possible that some functions of a mobile app can exist on your website. What can be considered a “piece by piece” experience on your website, becomes unified and provides a seamless experience to consumers through mobile apps.
Few of the many things that a mobile app can offer:
Personalized Experience
Push Notifications
Ease of access within your domain
User History
Smooth Experience
Fast UI Rendering
Build your mobile app with us. We offer design, prototyping, development and reiteration for a perfect mobile solution that suits your needs.